Welcome to CRESCERANCEa fast-growing mobile
technology company focused on education
and associations.


mobile app development


Contact Us Today


noun | cre∙scer∙ance | cris-seer-unce

Growth or Expansion Innovative Advancement

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WE DEVELOP branded and customized mobile apps and websites for schools, districts and associations.

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WE UNIFY communications across multiple platforms and devices.

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WE FUEL engagement and connections between parents, students, teachers, school leaders, key stakeholders and communities.

Our Core Values
Foster Engagement icon
Drive innovation icon
Practice transparency
Fuel creativity
Our Story


Crescerance began its journey in 2011 with the simple idea of wanting to make it easier for schools to truly connect and engage with students, parents, staff, alumni and the community at large. That’s how embr came to be, ensuring every stakeholder could be connected through a mobile app, while offering quick and easy access to the information they needed most.

As time went on, our school partnerships strengthened beyond the actual development of their branded and customized mobile school apps. Time and time again we would meet students that had a keen interest in not just utilizing the app, but eager to learn more about the actual creation process. We heard the same enthusiasm from teachers that were intent on bringing a learning app development perspective to their students.

This is how MAD-learn was born…from the curiosity of our students, from their quest to know and absorb more and from our passion to feed that curiosity.

As we remain steadfast in our strategic growth of product offerings, solutions and the individuals and markets we serve, a model of engagement and innovation will always be at the forefront.

Contact Here to Request Information on School Mobile Apps and Learning App Development.

our promise

WE PROMISE to be passionate, innovative, results-driven and above all things, curious.

WE PROMISE to continually act responsibly and in the best interest of those we serve.

WE PROMISE to deliver keen business acumen and entrepreneurial technology
solutions to those in the education and association sectors, and beyond.

WE PROMISE to consistently review our operations to ensure that our
systems, processes and services meet high industry standards.

WE PROMISE to stay true to the core values that define our actions.

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Our Team
Executive Leadership

Namit Bhatia

Chief Executive Officer

Namit has a track record of identifying problems across industries, from the IOT, FinTech and currently EDTech, by inventing technical solutions to address issues at scale. As a strategic visionary, he thinks outside of the box and is ahead of his time. He constantly drives global development teams to rise to the challenge and execute on solutions that shift industries. In the past decade, he single-handedly invented and launched 6 products, three of which were during his tenure at Yahoo. <read more>

Currently, he is at the helm of the Atlanta-based Crescerance, an emerging EdTech company as CEO. Crescerance increases communication and engagement for parents of schools and districts by providing customized Mobile App solutions for iPhones, Android, and Windows devices. Since their inception, they have experienced 3x revenue growth and won Best Mobile Startup from the Atlanta Mobile Marketing Association.



Alefiya Bhatia

Co-founder and President

Alefiya believes that involved communities result in higher academic and social outcomes, stronger values and increased future success for students. Her degree in psychology and education from Emory University, along with her training and experience as a Montessori teacher, power her passion for wide-scale education improvement. It is this passion that led her to start her company Crescerance
(cris-seer-unce) in 2011. <read more>

In Crescerance’s short lifespan, Alefiya has enabled hundreds of educational institutions in America and throughout the world to better communicate with and engage their communities through the growing power of mobile via @embrapps. Alefiya is passionate about making mobile an easily available and powerful channel to thousands of schools worldwide. She is now focusing on bringing the concepts and tools of app development to students as young as the 3rd grade by enabling them to build mobile apps with MAD-learn. MAD-learn was launched January of 2014 and is currently being used by schools and districts across 27 states in the US and 4 countries with over 10,000 students building and developing apps. In her spare time, she enjoys touring the world, meeting new people, learning new languages and experiencing new cultures. She is also a closet adrenaline junkie who loves the occasional sky or sea dive expedition.

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Andrew M. Paul

Chief Operating Officer

With over 40 years’ experience, Andrew (Andy) Paul has been instrumental in leading software organizations through the cd rom revolution to the current internet/mobile app business environment.

He developed a strong background in database applications software including GIS based solutions for site location, market segmentation using both demographic and psychographic analytic tools, and direct marketing. <read more>

During his career, he has worked for divisions of Dun and Bradstreet Corporation and Claritas, Inc., delivering software solutions in an online, cd rom and internet environments, with a strong understanding of what it takes to make a product and deliver it to the market place, accurately and rapidly.

In 2001, Andy became a principal in Capitol Impact to provide political applications for tracking legislation and advocacy software for legislative issues. Over the next 16 years, Capitol Impact became a leader in Association Management Software(AMS), combining traditional membership and event management AMS tools with integrated political applications. His knowledge of the software market space enabled Capitol Impact to modularize their software, allowing them to sell specific modules to attach to other AMS solutions as well as provide the entire backbone to run all aspects of a state association.

Capitol Impact merged with Crescerance January 1, 2017, with Mr. Paul and his entire team joining the new company. Since the merger, the new company has implemented changes to enable the Capitol Impact applications to integrate with the Crescerance mobile platform, completing the cycle of delivering an AMS solution on a PC, tablet and phone. The Crescerance AMS solution can provide membership, event management and political applications, seamlessly on all user mediums. He is now turning his attention to increasing the sales and user functionality of this new combined environment.

Mr. Paul is a graduate of Union college with a degree in Economics. He received his Masters in Computer Science from Virginia Tech.


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Katharine Mobley

Chief Marketing Officer

Katharine Mobley has over 19 years’ experience in her field with proven ability to drive strategy and execution for high-growth organizations. As a distinguished woman in technology she speaks frequently on the importance of diversity in STEM careers, the evolution of the c-suite and the power of social media.

With her previous experiences rooted in SaaS, Enterprise Data, and Digital Technology,  <read more>

she is positioning Crescerance as a leader in the mobile industry. Outside of the emerging tech scene she spent many years in her career supporting Fortune 500 companies in the agency environments.

As a self-proclaimed a serial #intraprenuer and growth hacker she leads our global sales and marketing efforts organically and via merger and acquisitions. As CMO of Crescerance, she is instrumental in the execution of our marketing, website, digital, revenue and communications strategies. She is also a mentor at the Atlanta Tech Village. Mrs. Mobley graduated from UGA in 1998 with a BA in Marketing from Terry College of Business.


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global team

Crescerance employs an international team of educators, developers, designers, product and customer success
specialists. We all have a passion to change the world, one curious and engaged individual at a time.